We'll only display one ad per search query for advertisers sharing the same top-level domain in the display URL. This means that if you're an affiliate advertiser, your ad may not show for a query because another affiliate or the website that runs the affiliate program also has ads using the same (or a similar) domain in the display URL.
For example, for the domain 'google.com,' we would determine the following URLs and display URLs to be equivalent:
home.google.com
www.google.com
google.com
www.google.com/home
www.Google.com
However, we'd determine the following display URLs to be distinct, since each has a different top-level domain:
www.google.co.uk*
www.google.fr
www.google.com
www.google.edu
*Domains with a specific extension are considered distinct.
Also, your site shouldn't mirror (be similar or nearly identical to) your parent company's or another advertiser's site. Google won't show multiple ads for identical or similar landing pages at the same time. This means that if another advertiser's ad leads to a landing page that's similar to yours, and his keyword has a higher Ad Rank, his ad will show instead of yours.
Display URL
This is the URL displayed on your ad to identify your site to users. This URL displayed is limited to 35 characters; it need not be the same as the URL your ad links to, but it should be an actual URL that is part of your site.
Domain
Website domains are a naming procedure by which web users may identify a particular website address and location (e.g., www.google.com). They are usually made up of two parts: a name and a category. The following are common URL domain categories: .com (commercial), .edu (education), and .gov (government). Domain categories can also be location-specific, for example: .fr (France) , .br (Brazil), or .jp (Japan). In some cases, one category is appended to another category, for example: examplename.co.uk, examplename.com.ph, examplename.org.uk).
What should I know as an affiliate advertiser?
We currently don't accept ads for data entry affiliate programs. If you're another type of affiliate, your AdWords account is completely distinct from your affiliate program.
The AdWords account of an affiliate is no different from any other AdWords account -- your account follows the same rules (such as billing process, cost, and policy guidelines) as all other AdWords accounts. We recommend that you familiarize yourself with Google's URL policy which affects many affiliates, and then browse or search the AdWords Help Center for answers to your AdWords account questions.
To help you get started, we've compiled some of the most common questions we receive from affiliate advertisers. One important thing to remember (as outlined in the 'Affiliate Performance' section below) is that there is stiff competition amongst affiliate advertisers, so you should pay special attention to the quality of your ads, keywords, and website in order to advertise effectively.
Basic Affiliate Questions
How is Google AdWords related to my affiliate company?
The Google AdWords program is separate from and unrelated to any third-party affiliate program. If you have an affiliate account with a third-party program, it will not be directly linked to your AdWords account. Similarly, your affiliate earnings and enrollment fees are separate from and unrelated to your AdWords fees and charges.
Where can I get my affiliate URL?
Your affiliate company should provide you a unique URL to use as your ad's destination URL. If you have questions about the URL that your affiliate company provided you, or if the URL does not work, please contact that company directly.
How do I receive my affiliate compensation?
Please know that AdWords does not pay advertisers, nor are we able to track your affiliate earnings. If you have questions regarding compensation or how your sales are tracked, please contact your affiliate company directly.
Google may be sticking its toes into Affiliate Programs. They apparently are calling these CPA (Cost Per Action) ads, but what that means is that publishers get paid not for clicks but for some specific action at an advertiser's site: buying something, providing information, whatever. That's an Affiliate Program, Google is just naming it something else.
Interestingly, this comes at the same time that eBay is murmuring about its own affiliate style thingy. What they intend to do is let sites like this run ads pointing at appropriate auctions. For example, we might run ads for auctions related to computer hardware, and would get paid if someone reading here clicked through and won the auction (or purchased a Buy It Now item).
Google may be sticking its toes into Affiliate Programs. They apparently are calling these CPA (Cost Per Action) ads, but what that means is that publishers get paid not for clicks but for some specific action at an advertiser's site: buying something, providing information, whatever. That's an Affiliate Program, Google is just naming it something else.
Interestingly, this comes at the same time that eBay is murmuring about its own affiliate style thingy. What they intend to do is let sites like this run ads pointing at appropriate auctions. For example, we might run ads for auctions related to computer hardware, and would get paid if someone reading here clicked through and won the auction (or purchased a Buy It Now item).
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